Digital Marketing

Bengaluru, Gurgoan, Mumbai
Posted 4 months ago

Job description

  • Educational Qualification          

Bachelor’s degree with >2 years of experience in business development/sales within E-Com/Ad agency/E-com service provider domains.

  • Work Experience           

Should have 2+ years of ad operations and dealing with advertisers for managing the accounts and make strategies for the product / customer and involving aspects of negotiation/business development. Incumbent would have managed a business to deliver on Ad priorities (Ads revenue, return on advertising spends, advertiser growth, advertiser optimization).

  • Language & Communication    
  • Ability to effectively communicate his/her thoughts in a well-organized manner.
  • Should be at par with CEFR C1 quality in English, and be fluent in conversant + written English.
  • Should have a working knowledge/conversational capability in Hindi (basis advertiser need/comfort/constraint). Good communication skills in Hindi are a plus.
  • Preferred Competencies     
  • Build solid relationships with advertisers, displaying a dedication to delivering first-class service and advertising solutions
  • Flawlessly execute end-to-end campaigns, liaising with advertisers to align to advertiser and organization (Amazon) priorities.
  • Effectively negotiate and align spends for defined cadence (week / month/ quarter / sale event).
  • Analyse campaign performance against key metrics to identify, recommend, and implement optimizations to increase efficiency, drive high renewal rate and meet advertisers KPIs
  • Keep regular track of defect metrics (like high ACoS) and ensure a timely nudge to advertiser for course-correction.
  • Monitor and communicate campaign progress to the advertiser through regular, in-depth activity reports and insights, using this knowledge as a basis for future campaigns
  • Track & Own the Ad Revenue goals shared by Amazon for the bucket/set of advertisers being managed and deploy different ad-product strategies to exceed goals/cover for gap to goal in case needed.
  • Leverage our suite of rich data, targeting and product channels to collaborate with the other teams in the development of tailored solutions that meet clients’ goals
  • Serve as a source of market intelligence for other areas of the Advertising team (e.g., product development, product marketing, pricing) and assist in the development of best practices and operational efficiencies
  • Co-lead monthly and quarterly reviews with advertisers
  • Drive operational excellence to ensure SLA adherence and client satisfaction
  • Eligibility           
  • Proven experience (2 years) in ad operations & ad sales, online marketing/online ad sales or programmatic advertising
  • 2+ years working in an external client facing environment involving aspects of negotiation/business development.
  • Sales exposure in Digital field wherein responsible for upsell/cross sell or direct sales.
  • Strong Excel and PowerPoint skills
  • Creative and strategic vision to build value proposition for clients
  • Strong analytical skills as well as experience in applying those skills in the advertising domain
  • Ability to work cross-functionally and with a wide range of employees with different skill sets
  • Ability to aggregate and analyze internal and external campaign metrics to assess performance drivers and identify insights.
  • Sound judgment and flexibility in balancing program requirements, tight deadlines, and keeping people and projects moving on schedule Media planning & story-telling capabilities

Job Features

Job CategoryIT
Experience2 - 5 Years
Skillsad operations & ad sales, online marketing/online ad sales or programmatic advertising
Primary skillsad operations & ad sales, online marketing/online ad sales or programmatic advertising
EducationAny Graduate

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